My name is Bill Watson and everyday I work with clients from all around the world looking for more information about professional teeth whitening and our unique lab direct service. This photo is just a better way to introduce myself to many of the people we speak to everyday.

Professional teeth whitening is all we do!! Choosing to have your teeth professionally whitened is an important decision, and so is selecting the right company. Whether you're considering cosmetic whitening to improve your appearance or reconstructive staining to correct defects or improve color, you want a company with the proven process, skills and training to help achieve your brightest, whitest teeth possible regardless of where you are in the world.

I developed my professional teeth whitening system in 1996. I was concerned with the appearance of my teeth, but knew enough to be skeptical about the cost of cosmetic bleaching. Spurred by my interest, I began to research the science of teeth bleaching.

Much to my surprise, I discovered that it was dental labs that actually make the custom fitted trays and supply the bleaching gel to the dentists. If I could cut out the 'middle man' and go lab direct I could save $100's. I also knew if I could do it for myself I could save others $100's too.

I questioned a chemist about professional teeth whitening ingredients and chemicals. Using the knowledge I discovered, I developed our lab direct Professional Teeth Whitening system. I found that when products are formulated and used based on the way teeth function, astounding results are possible without a visit to the dentist.

Within 5 years, over 10,000 clients have been given the opportunity to reach their full whitening potential through the results given by Professional Teeth Whitening. The 3-step process, developed in 1996, has never changed. The process has never been reformulated. All teeth function in only one way, so why should the process change?

Our clients can trust our lab direct service to deliver dramatic results at the very best price, worldwide. We truly believe that if we "over deliver" to you, then we'll have you, your family and friends as clients for life! By doing so we'll have a solid, reputable business that will grow to be the largest of it's kind. So go ahead and become our next client.

We believe that you'll be satisfied with your decision, love your results and hopefully, send us an e-mail in the future thanking us for saving you hundreds of dollars.

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